The Conference You've Been Waiting For!
Come one, come all, bring your staff, and get your learning and networking on. This is going to be epic!
Success doesn’t just happen. It requires a passionate focus on implementing proven strategies that are designed to help businesses survive and thrive in an era where uncertainty seems to be the new norm.
If you want to find out what makes salons successful, attend the American Salon Better Business Conference this September in Philadelphia. It’s a comprehensive 1½ day event featuring peer-to-peer learning, best practices, idea sharing and plenty of take away ideas to improve your business.
Wow, look what some of last year's attendees had to say
"Having been to many salon business events I can tell you the Salon Better Business Conference was superb. The warm and engaging atmosphere, along with the knowledgeable panelists made for an overall excellent experience."
"Just when you thought you were running your business well... The seminar was expertly planned, kept my attention through to the end and was truly motivational. It was well worth the tuition!"
"What an amazing amount of valuable information! Well worth my time and money. I now have a solid plan that I started implementing the DAY I got home. Thank you American Salon and panelists! Looking forward to the next conference!"
American Salon Better Business Conference
Book your hotel room today!
237 South Broad Street
Philadelphia, Pennsylvania, 19107-5686
To make your hotel reservations please contact the hotel reservations department at 1-800-222-8733 and let them know you are attending American Salon's Better Business Conference or click here to book online.
The hotel is offering a rate for $139 single or double occupancy.
Reservations must be made by September 5th in order to qualify for this rate.
Schedule (subject to change)
DAY 1 - Sunday, September 28
Opening Remarks & Keynote (Speaker to be announced soon)!
Presentation of the Research
American Salon commissioned exclusive research for the 2nd year in a row. This research identifies key performance indicators that set the best run businesses apart from the rest. The 2014 research dives more deeply into critical areas including compensation, marketing, technology and the characteristics of successful owners and managers. This session will present the findings of the research and share key takeaways.
Planning for Success
Successful business planning begins with setting goals. If you know your end game you can create a plan to achieve it. Learn what sorts of questions you should ask yourself, your partners and your managers. Once you’ve set your goals you’ll need to look at all aspects of your business and put together a list of strategies and tactics designed to achieve these objectives. Do you have the right resources and tools? What is your timeline? How will you measure your success and how will you revise your plan to address challenges and unforeseen occurrences?
Whether you’ve been in business for a long time or a short time planning is essential to running a good and profitable business. A good business plan will serve as the foundation for your business’ success.
It Takes Money to Make Money – Investing in your Business Wisely
Owning and managing a salon is about far more than the services provided to your customers. It’s about making sound decisions both large and small every day. This session will examine the financial decisions you can make to improve your business in the near and long term.
- • Learn how to manage cash flow to keep your business thriving even during lean times
• Discover what actions provide your best return on your investment
• Explore how to reduce your debt and learn why not all debt is bad
Of course, none of this is possible without an accurate budget! This session will examine the vital role of the budget in managing a salon business.
Continue the learning! Mingle with the educators and fellow salon professionals at this casual networking reception.
DAY 2 - Monday, September 29
Employee Motivation and Retention
In a service industry it’s all about the employees. After all, they are the people who keep your customers coming back for more. What do employees want? The answer is simple…exactly what the rest of us want: a decent living, a pleasant work environment, to be appreciated and goals for the future.
In this session you will learn strategies and ideas to keep your employees engaged, motivated and making money for themselves and the salon.
Pay It Forward - Compensation Models that Work
Break in the Action (because our brains will be so filled, we will need a breather)!
Marketing Strategies That Work
Whether you are an established salon or just starting out marketing matters! Before you decide your marketing mix you must decide how much time and money you’re willing to invest in marketing your business. Many salons assume that “if you build it they will come”. Don’t fall into this trap!
This session will teach you:
· How to develop your unique selling proposition
· What sets your salon apart from all the other salons in your area
· How much you should invest in marketing
· What to expect from your marketing investment
· What low cost/no cost marketing strategies work
· How to evaluate your marketing efforts
Networking Lunch and Round Table Discussions
The Rules of Engagement: Can Social Media and Mobile Marketing Grow My Business?
There is no shortage of media avenues a business can leverage. This session will explore some of the social media strategies that have been implemented successfully. You will learn about:
· Groupon, Living Social etc – Do they really drive long term business or is it just discounting services and eroding profits?
· Facebook, Twitter and Instagram – How much time should be spent, what returns should be expected and what are the ways to measurement success?
· Mobile Marketing – Learn why having a mobile strategy is important
As a salon owner or manager the business is often a reflection of you. The 2014 research explores some characteristics of a successful salon owner and in this session you’ll hear about the traits of top salon management and what sets them apart from their peers. Discover how to:
· Identify your strengths and weakness
· Lead by example
· Capitalize on your strengths
· Compensate for your weaknesses
· Stay motivated
Closing Session - Ask the Experts
Speakers and Panelists to be Announced Soon.
Virginia Meyer, Co-Founder & COO - Red Chocolate, Kurt Kueffner, Founder - Kueffner Workshops
Colin Caruso, Owner, CARU Salon, Patrick McIvor, Artistic & TechniCulture Director - Goldwell and KMS California and Carolyn O'Connor, AVP Business Education & Training - Redken & Pureology just to name a few!